We are a creative agency that produces memorable events and content, with added Sparkle.

What we do


world-class, online, in-person or hybrid events

Workshops & Training

tech production partners, elevating learning though technology

Marketing & Creative

full-service creative design, production and delivery

Video & Design

creative design studio, filming and editing suite

Proud to be trusted by the best. Some events and brands we work with...

We bring people and brands together.

Think of us as your creative partners, working with you to deliver stand out experiences and campaigns that connect people and businesses. We are fully committed to delivering those memorable moments with a touch of Sparkle.

Each point of our 'play symbol' represents a cornerstone of the business. When the three connect, a solution is born.




What is Sparkle? At first glance, Sparkle is the glitter ball, the sequin on a beautiful dress, and the pop of a champagne bottle, but it is so much more for Virtual Approval. We want to provide experiences that Sparkle, experiences that stand out, and experiences that inspire.

We believe that the best way to communicate a message, build a team, and foster meaningful relationships is through interactive, eye-catching, unique events, experiences & workshops. We create memorable events, deliver unforgettable content, and have an open and enjoyable client and supplier relationship. That is Sparkle.

Let’s talk