Supercharged Events & Video: How to Maximise Your Event Strategy With Content That Works

At Virtual Approval, we understand that successful events don’t just happen — they’re built on strategic event planning, creative production, and engaging content. That’s why we partnered with our video production experts at Reel Film to deliver a value-packed, hands-on event: an interactive workshop for event professionals, marketing teams, and business owners who want to take their events and video content to the next level.

This wasn’t your average pastry and presentation morning. It was an actionable, collaborative session where every delegate left with a tailored plan for their next event — and a video content strategy to extend its reach and ROI.

“I now feel inspired to run an event for myself.”

Our hosts:

Rachel Locke – Virtual Approval CEO
An expert in live, virtual and hybrid event production, Rachel has a proven track record delivering immersive brand experiences that connect, inform, and inspire. Her approach combines creative flair with logistical expertise, ensuring events run smoothly from start to finish.

Adam Chandler – Reel Film CEO
A storyteller through video and animation, Adam helps businesses build emotional connections with audiences through compelling video content. His work spans promotional campaigns, event videos, social content, and corporate storytelling.

Together, they delivered a 360-degree view of how event planning and video production work hand-in-hand to elevate engagement and increase return on investment.

Key Topics Covered in the Workshop

• What makes an event successful — combining strategy, tech, and creativity
  
• Getting started with webinars — an effective first step before going live and in-person
  
• Events as content engines — turning one event into months of marketing material
  
• Designing for the attendee — ensuring seamless, inclusive delegate experiences
  
• Interactive event elements — boosting engagement through live demos and participation
  
• Using video at every stage — before, during, and after your event
  
• Content that looks forward — how to use current events to promote future ones
  
• Creating FOMO — using video to expand reach and attract new audiences
  

Each attendee walked away with practical steps to apply these tactics to their own event marketing and content creation strategies.

“I now have a concept for my webinar series, and I can’t wait to launch it.”

“I never realised how achievable running webinars was for business development.”

Top Takeaways

Event production is a team sport
Strong partnerships between event planners and content creators ensure better audience experiences and less stress on the day.

Small changes make a big impact
Sound, lighting, and camera setup can drastically improve the quality of your live and recorded events — even on a budget.

Plan for repurposing
A single event can produce a full suite of marketing assets — you just need to plan for capture from the start.

Audience-first always wins
Every touchpoint, from registration to post-event follow-up, should be crafted with your audience in mind.

Video isn’t just content — it’s a campaign
From teaser trailers to highlight reels and social clips, video drives excitement and keeps your event alive long after it ends.

“It was a really insightful session, and also a great chance to network with businesses from different sectors too.”
– Sinead Clarkson, Barton Legal

A huge thanks for joining us!

We loved sharing knowledge, swapping stories, and building new connections over coffee and croissants.
Special thanks to our collaborators at Reel Film for co-hosting this dynamic session.

We’re already planning our next workshop — so stay tuned!

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