3 October 2025
Beyond The Broadcast: How Webinars Build Lasting Credibility
Webinars aren’t new – but in recent years they’ve cemented their place as one of the most effective ways to share expertise, build trust and connect with audiences.
Research from InsideSales.com shows that webinars are the second most effective content format for B2B marketers, with 73% of sales and marketing leaders rating them as a top channel for generating quality leads.
Professional services firms and academic institutions are also using them to extend their reach, strengthen their reputations and create content that lasts long after the live event ends.
So why should these sectors in particular lean into webinars? And how do you make them work without becoming overwhelmed?
Why Webinars Work In Professional Services & Academia
Both professional services and academia rely on one thing above all else… Credibility. Audiences want to hear from experts who can explain complex ideas clearly – and webinars are the perfect format for that.
✅ They provide space for deep dives into specialist topics
✅ They allow real-time interaction through polls, Q&A and chat
✅ They offer global accessibility, with participants able to join from anywhere
✅ They build thought leadership by showcasing panels of respected voices
Whether it’s a law firm discussing regulatory updates, a consultancy unpacking market trends or a university department sharing research, webinars position organisations as trusted leaders in their field.
Evergreen Value: Beyond The Live Event
The real strength of webinars is that they don’t stop when the session ends. With some smart production and follow-up, a single webinar can fuel months of content.
📺 On-demand video for YouTube or your website
🎙️ Podcast episodes repurposed from the audio
✍️ Blog posts or articles based on the discussion
📊 Slide decks, infographics and clips for social media
That means every webinar you host isn’t just an event – it’s a long-term asset that keeps working for you, building credibility and widening your reach.
Why Webinars Feel Daunting (But Don’t Need To Be!)
Of course, the idea of launching a webinar series can feel overwhelming. There are registrations to manage, presenters to prepare, platforms to configure and – let’s be honest – the unpredictability of live tech to contend with.
But that’s exactly where professional production support makes the difference. You can take the stress out of webinars by trusting an expert to handle:
📅 Registration pages and reminder emails
🎤 Speaker coaching, rehearsals and pre-recording if needed
🎬 Live production and technical management
📊 Post-event analytics and surveys
✂️ Video editing, highlight reels and repurposing for evergreen use
From idea to execution (and everything that comes after), you’ll have it covered.
Consistency Builds Authority
Running a one-off webinar can spark attention, but the real impact comes from making them regular. Monthly, quarterly or tied to specific campaigns – consistency builds trust and grows a loyal audience.
Take Barton Legal, for example…We’ve produced their monthly construction law webinars for over 5 years – each attracting 200 to 400 live participants from more than 60 countries. Many more watch the recordings later on YouTube – extending the life of each session and cementing their reputation as thought leaders.
“It’s hard to overstate what a fantastic service Rachel and her company provided”
Making Webinars Work for You
For professional services, creative or complex products/services, webinars are more than just events. They’re platforms for credibility, tools for global engagement and engines for evergreen content that keeps delivering value long after the live broadcast.
Yes, they can feel daunting at first. But with the right production partner, webinars become not just manageable – but one of the most effective ways to showcase your expertise and reach the audiences that matter.
✨ Thinking of launching (or levelling up!) a webinar series? Talk to us here at Virtual Approval about how to turn your next webinar into a credibility engine – not just another online meeting!
