In late 2021, the virtual events industry was alive with talks of a “pivot” as event organisers and audiences alike were eager to embrace in-person gatherings once more. Yet, as we stand in 2024, the anticipated demise of virtual events has not materialised. Why do Zoom, Teams, and other virtual event platforms continue to thrive? Let’s explore the reasons behind their enduring success:

Accessibility: A Broader Perspective

The transition to virtual between 2020 and 2022 was a wake-up call regarding the vast audiences we were missing. Having been in the events industry for a decade before the pandemic, my focus on accessibility was embarrassingly narrow, primarily concerned with physical accommodations. The pandemic challenged us to recognise a wider array of access needs, reshaping our understanding of inclusivity.

Translation Services: A Global Reach

The need for translation services, sporadically considered before the “Zoom resurgence,” became paramount as events started to draw larger, international audiences. This demand led to significant advancements in translation technology. Platforms like Zoom now offer seamless real-time translation channels for interpreters, and AI-driven text translation has become widespread, breaking down language barriers like never before.

Interactivity: Engaging Every Participant

The question “What about the virtual attendees?” revolutionised our approach to accessibility in hybrid and virtual environments. Hearing feedback from online audiences made us realise that accessibility isn’t just about catering to physical needs but also about engaging participants some had previously overlooked. This holistic view of accessibility has been a game-changer in how we plan and execute events.

Design for All: Inclusive by Design

In summary, virtual events have broadened our perspective on accessibility, compelling us to consider every potential attendee’s needs. This shift has not only benefited audiences but has also reinforced the value of virtual events in today’s event planning landscape.

Platforms: The Evolution of Virtual

The growth and sophistication of virtual platforms have been instrumental in sustaining the appeal of virtual events. These platforms have transcended their original purpose, becoming essential components of hybrid and even premium live events. The integration of virtual content with live experiences has set a new standard, making virtual platforms indispensable in the modern event experience.

Interactivity: The Heart of Engagement

At Virtual Approval, we believe that interactivity is crucial for a successful event. Virtual events have proven their superiority in this regard, offering unparalleled opportunities for engagement. Features like open forums, virtual whiteboards, and gamification enhance the interaction between hosts and attendees. Fostering a dynamic and inclusive environment for each audience member. This level of interactivity which is often challenging to replicate in live setting. Is a key factor why many clients prefer virtual events.

Cost-Effectiveness: Maximising Value

Virtual events offer a cost-effective solution for organisers looking to maximise value. While the initial expenses can vary, the overarching ability to deliver events at a lower cost with minimal waste is a significant advantage. The primary expenditure typically involves platform subscriptions, which can be scaled according to the event’s size and requirements. This affordability, coupled with the potential for high engagement and wide reach, makes virtual events an attractive option for those aiming to build communities and share content efficiently.

Global Audiences: Connecting the World

The ease with which virtual events connect global organisations and audiences cannot be overstated. This format not only facilitates quick collaboration and sharing. But it also significantly reduces travel costs and the environmental impact of events. For larger organisations spread across multiple continents, the advantages of virtual event services are particularly compelling. Offering a sustainable and efficient way to engage with a worldwide audience.

To Summarise

Looking back at 2021 with the insights we have today, it’s clear that virtual events were always destined to remain a key part of our landscape. Initially dismissed by some as gimmicky, their value and versatility have since been undeniable. Far from being a temporary solution, virtual events have become an enduring feature of the events industry. Continually proving their worth and adaptability in an ever-changing world.