Masters Events 2024 was a bold and ambitious series interconnected conferences, exhibitions and connection days delivered across 10 venues and streamed to a global audience simultaneously. The brief? To design and deliver a high-quality hybrid experience that felt just as inspiring online as it did in person.
Virtual Approval were appointed as the full-service production and experience partner, responsible for technical oversight and executing a creative virtual experience with genuine impact.
What We Delivered
- Hybrid Production Strategy: Designing and delivering the technical infrastructure to support both in-room and online audiences seamlessly
- Event Management Support: Logistics planning, supplier coordination, on-site operations and crew coordination
- Exhibition Management: Expo info packs, exhibitor liaison, stand coordination and visual consistency
- Speaker & Content Support: Presenter briefings, information packs, content formatting, stage management
- Photography: Capturing high-quality people focussed imagery, session highlights and social moments
All of this was delivered with our signature calm, collaborative energy and a deep understanding of what it takes to bring people together across formats.
The Results
- 3000+ happy participants (combined virtual and in-person)
- Custom built virtual platform
- Rebooked for 2025
What the Client Said
“You just get it. Virtual Approval are calm, proactive, and genuinely lovely to work with. They made a complex event feel simple – and we always felt in safe hands.”
— Client Event Lead, Masters 2024
What Attendees Said
“I felt so valued. This wasn’t just another online event.”
“It felt like a big deal – but still really human.”
“The chat was really well managed — someone was always there responding.”
“You really listened to feedback from last time. This was even better!”
Team Purple in Action
From concept to completion, we were hands-on throughout. We didn’t just deliver an event. We delivered an experience – one where people felt seen, heard, and part of something bigger.
Want us to do the same for you? Get in touch: https://virtualapproval.com/#contact
