The Brief
Our client came to us with a bold vision: to capture the energy of their flagship event and translate it into a compelling suite of video content that would grab attention across social media — fast.
The goal?
- Drive engagement.
- Showcase the value of attending.
- And crucially, boost bookings for the next year.
This wasn’t a one-size-fits-all film. They needed a modular, multi-purpose video campaign built with a “social-first” mindset.
Our Approach
Virtual Approval partnered with Reel Film to bring this project to life — a true tag-team of creative and technical talent.
Together, we delivered:
- 3 Days of On-Site Filming
Including multi-camera setups, drone footage, and roaming interviews to capture the full atmosphere. - Same-Day Editing
Agile production allowed us to turn around high-impact clips on the day for immediate online use. - Tailored Video Packages
We created a full suite of content:- Hero video (for web and YouTube)
- ‘Book for Next Year’ promo
- Short-form cutdowns
- Multiple aspect ratios (square, vertical, widescreen)
- Subtitled for silent viewing on social
- Optimised for each platform: LinkedIn, Instagram, Facebook
The Result
The videos racked up engagement from the moment they went live — helping to extend the life of the event far beyond the venue. Attendees shared them. Speakers reposted them. And future delegates got a clear sense of the event’s value and vibe.
“It was a true partnership. The team captured everything — the energy, the moments, the story. The fact they edited live on-site and gave us tailored videos for every platform was a game-changer.”